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The development of bone china manufacturers needs to improve their brand strategy

by:Two Eight     2021-08-25
The development of bone china manufacturers needs to improve the brand strategy. my country’s bone china industry has developed to this day and has become one of the largest bone china producers in the world. The scale of the industry is leading in the world, and the production capacity and output rank first in the world. It has an advantageous bone china production area and has the ability to produce high-grade bone china. The quality level has also been recognized by all countries in the world. However, 'there are no brands, big but not strong' has always been a common problem faced by my country's porcelain white porcelin dinnerware industry, especially bone china. Although bone china has a high reputation for quality, it has no obvious advantages in the market compared with those low-cost, novel-shaped southern bone china. Therefore, the problem of bone china is not in quality, but in the lack of a number of genuine bone china brands. . The market economy is a brand economy to a large extent, and the brand is the 'passport' for products to the market. However, because they do not pay attention to the brand image, some companies still lack the management awareness of brand building. Although bone china enterprises have implemented the famous brand strategy, a group of bone china enterprises have grown up sturdily. Companies such as 'LongdaHowever, in the domestic industry, the brand advantage does not occupy an absolute dominant position, especially in the occupation of the international market, there is still a way to go to make a resounding Chinese brand. 'It is an important production base of China's bone china' and 'the largest production area of u200bu200bChina's bone china'. With this reputation, bone china has also faced many doubts in the bone china industry. The development of the market economy requires the bone china industry to also conform to market requirements, change business ideas, and consolidate and enhance the position of chinaware ceramic in the ceramic industry at home and abroad. To grasp the future of chinaware ceramic development, several major trends are irreversible. Therefore, if bone china wants to develop, it must improve its brand strategy.
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