How does the coffee cup affect the taste of coffee?

How does the coffee cup affect the taste of coffee? Variety, origin, treatment method, baking degree, water quality, water temperature, preparation method, etc. , There may be many answers. The influence of coffee cups on coffee taste: A study by the University of Oxford in the United Kingdom shows that coffee cups of different shapes will affect the taste of coffee. Researchers from the Cross-Mode Research Laboratory recruited more than 300 volunteers from Colombia, the United Kingdom, China and other places, aged between 17 and 60. Basically, men and women are equally divided. After tasting coffee in 8 sizes of cups , Evaluate the aroma, bitterness, taste, concentration, temperature, etc., and price the coffee. The results show that a slightly taller mug will make the coffee sweeter. Coffee in a thin cup is more bitter than drinking in a fat cup. In addition, the shape of the cup will also affect people's willingness to consume. People are more willing to spend money with a taller, fatter cup for hot drinks. Researchers published a report in 'Food Quality and Preferences' that the reason why people think coffee in short cups is more bitter is because they subconsciously think that tall cups will add more milk or water, fat' and 'thin' cups. The difference is the same. In addition, tall cups or fat cups may be more likely to exude bitterness. Researchers believe that the relevant employees hope that business is prosperous, or can start from the cup. The effect of color: A study in Australia shows that the use of different colors of coffee, even Coffee of the same color will also produce different degrees of coffee bitterness. Earlier, George VanDoorn, a professor of psychology at Commonwealth University of Australia, invited dozens of people to conduct experiments. He put the same coffee in transparent, white and blue coffee cups In the trial drink of the subjects. The results of the study found that the white coffee cup will make people feel the darker color of the coffee liquid more than the transparent coffee cup, and then will feel that this cup of coffee has a high concentration and will be more bitter to drink; In the blue cup of coffee, through the color contrast between blue and coffee liquid, people will feel that the color of the coffee liquid is relatively lighter, and then feel that this cup of coffee is low in concentration and will not taste very bitter. Dorren said, different colors and The contrast of coffee may affect people's perception. Similarly, the color of coffee cups will also affect coffee sales, so the colorful mugs produced by Guangdong Hosen chinaware ceramic are fully in line with people's pursuit of coffee.

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