Why delicious Indian food is surprisingly unpopular in the U.S. - most popular mexican restaurant dishes

Yesterday we told you the recipe for making Indian food so delicious.
But if you think everyone likes Indian food
Even most people
In this country, you may also think that the food in India may be very good, but it is very unpopular.
Indian food slowly enters people's hearts, but it must be. and stomachs)
Cities across the United States.
According to Krishnendu Ray, there are more than 300 restaurants serving food in the suburbs of New York City alone, and a professor at New York University has been studying the rise of cooking for more than a decade.
By contrast, in early 1980, only 20 Indian restaurants were found at the Big Apple.
Considering that cuisine has become the next "national food trend" over and over again ".
"But the truth is that Indian food is not as popular as it should be.
"Indian food is actually not as common as people think, especially compared to other ethnic foods," Ray said . ".
"Indian food is basically Chinese food a generation ago. "[
Scientists have discovered what makes Indian food so delicious.
After all, according to Ray, there are more than 40,000 Chinese restaurants across the country, and the number of Mexican restaurants is roughly the same, but only about 5,000 Indian restaurants.
The population is part of it, but not all of it.
For example, interest in Indian cuisine is relatively low even compared to Thai cuisine.
In New York City, the number of Indians is about 20 times that of Thais, and the number of restaurants serving each type of food is roughly the same.
Moreover, Indian food accounts for only one of the ingredients for home cooking.
2% of the national food market share.
Among them, allmakes asked: why?
Food that has long been admired by chefs, cherished by food lovers, and even studied by food scientists, how can it not be as quickly popular as other ethnic foods?
According to Ray, the answer may have to do with a lack of appreciation for the skills needed to make Indian food.
This is one of the most labor-intensive food in the world.
However, Americans are not willing to pay for something beyond a certain price point.
In other words, Indian food is cheap in the eyes of many Americans.
This has caused a variety of influences, at least on the commercial level, which have hindered the development of dishes.
"There's a real problem with the demand side," Ray said . ".
"People don't want to pay for Indian food.
If you don't want to pay for it, you won't get the quality.
It's hard to grow if you don't have quality.
The whole system forced many restaurants to rely on low-tech workers and chefs.
"While it is difficult to prove that Indian restaurants employ low-skilled workers, it seems fair to assume that people are unwilling to pay more than a certain threshold.
Ray calls it a $30 threshold because Indian restaurants have a hard time selling dinner that costs more than $30, even if labor, rent and food costs indicate they should.
A perfect example is that a restaurant is having trouble selling expensive Indian cuisine in Tabla, a contemporary Indian restaurant in Danny Meyer, New York, after realizing that upscale Indians are simply unsustainable, the company was shut down in 2010.
"We fought bravely for nearly 13 years to try to fill 280 seats with focused food," Meyer told the New York Times at the time . ".
"I have never closed a restaurant before.
"The main problem is that, according to Ray, since Tabla closed, he has spoken to Meyer several times, and the degree of loyalty to Indian food is different from that of others.
When there is a recession, especially in the years after it, people are more sensible about when and how they go out to eat.
Great impact with Indian restaurants.
It's not clear how many restaurants are forced to close, but Ray thinks the number is big.
"No one is going to spend money on Indian food, especially on non-expensive Indian food," Ray said . ".
"This basically shows the level of taste around the world.
Indian food is not as satisfying as other food, so people would rather pay for what they want more. "