Some Canadians want to eat donuts or two.
As national chains begin testing delivery this week, dual but time-pressed Tim Holden food can now be brought to them.
This is one of several concepts of coffee. and-
The donut chain is working to overcome the impact of negative publicity to maintain relevance to consumers.
Tim Hortons has launched The food delivery app Skip The Dishes through 148 restaurants in three cities-
Vancouver, Ottawa and Edmontonon Monday.
"I think our mindset is that we have to listen to our guests and adapt to their changing needs," said President Alex Macedo . ".
Macedo, who started the role less than a year ago, said there were many new employees --
Including Tim Hortons parent company, Duncan Fulton, chief corporate officer, restaurant brand International
Is the reason for the brand's recent productivity.
Fulton said the company hopes to expand delivery testing beyond those selected cities in the coming months, admitting that his life is skipping apps such as plates, Uber meals and door sprints
The same is true for many Tim Hortons customers.
Read more: RBI, the parent company of Tim Horton, appointed Duncan Fulton as chief corporate officer
He said that in the tense relationship with the franchisees, the customer stim Hortons dropped from 13 to 67, in the ranking of the most famous courier companies in Canada, which is clearly what restaurants need to do
Not the only company with this feeling.
Cineplex announced late last month that it began offering franchise snack delivery services to film companies through Uber Eats
Observers in 60 communities in Alberta, OntarioC. and Quebec.
But Tim Hortons has not only relied on delivery, but also won more enthusiasm for its brand.
Another meaningful change is --
One day breakfast, Macedo said.
"We are a breakfast brand and a coffee shop that sells lunch and dinner," he said . ".
About 50 restaurants now serve breakfast at any time, and if the test results are good, Tim Holden will launch an extended first meal time nationwide by the end of the summer. Its all-
The Day breakfast pilot was conducted after the launch of breakfast last year by competitors McDonald's and A & W in Canada.
In September, Tim Hortons plans to try two more changes: the children's menu and the loyalty program.
It's too early for companies to announce which items will add color to children's choices, but customers shouldn't expect items like chicken fingers or burgers.
"There are many menu items for other children. . .
"Not everyone is embracing Tim Holden, which can be very unique," Fulton said . " He said he considered what his two children wanted to eat.
Macedo said the loyalty program will start with cards with basic phone features and will eventually be integrated into the company's recent-
Launched an app that allows customers to order and pay in advance.
All changes have taken place as companies try to strengthen their relationship with franchisees.
The chain's parent company, RBI, and the unapproved franchise group, the Dabei Franchise Association, continued to fight openly over alleged mismanagement, resulting in several lawsuits.
The decision of some Ontario franchisees to cut employee benefits and paid leave after raising the minimum wage in the province further undermines the company's image, with some regulars participating in boycott and nationwide protests.
The brand's reputation has been hit hard in two reputation surveys this year, each down by dozens of percentage points.
Both Macedo and Fulton acknowledge that some of the past could have been handled better. However, management has changed the way it communicates with franchisees, working to strengthen the relationship and working with them to implement all these changes smoothly.
"I think it's only a matter of time to prove it's a new day," Fulton said . ", "There is a very sincere interest in working with all franchisees.
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