Some Canadians want to eat donuts or two.
As national chains begin testing delivery this week, dual but time-pressed Tim Holden food can now be brought to them.
This is one of several concepts of coffee. and-
The donut chain is working to overcome the impact of negative publicity to maintain relevance to Canadian consumers. The coffee-and-
The doughnut chain has launched a food delivery app through 148 restaurants in three cities to remove dishes --
Vancouver, Ottawa and EdmontonMonday.
"I think we have a mindset when we come in and we have to listen to our guests and adapt to their changing needs," said Alex Macedo, president of Tim Hortons . ".
Macedo, who started the role less than a year ago, said many new employees, including Tim Hortons parent company, Duncan Fulton, chief corporate officer of the catering brand International, were the reason for the brand's recent productivity.
Fulton said the company hopes to expand delivery testing beyond those selected cities in the coming months, admitting that his life is skipping apps such as plates, Uber meals and door sprints
The same is true for many Tim Hortons customers.
Takeout is clearly something restaurants need to do, he said.
Not the only company with this feeling.
Cineplex announced late last month that it began offering franchise snack delivery services to film companies through Uber Eats
Observers in 60 communities in Alberta, OntarioC. and Quebec.
But Tim Hortons has not only relied on delivery, but also won more enthusiasm for its brand.
Another meaningful change is --
One day breakfast, Macedo said.
"We are a breakfast brand and a coffee shop that sells lunch and dinner," he said . ".
About 50 restaurants now serve breakfast at any time, and if the test results are good, Tim Holden will launch an extended first meal time nationwide by the end of the summer. Its all-
The daily breakfast pilot follows the national roll-
Last year, McDonald's rivals in Canada and A & W didn't have breakfast at any time.
In September, Tim Hortons plans to try two more changes: the children's menu and the loyalty program.
It's too early for the company to announce which items will bring more options to the kids, but customers shouldn't expect items like chicken fingers or burgers.
Fulton said: "There are many menu items for other children . . . . . . Not everyone accepts a menu specific to Tim Houghton, "he says he wants what his two children want to eat.
Macedo said the loyalty program will start with cards with basic phone features and will eventually be integrated into the company's recently launched app, which allows customers to order and pay in advance.
All changes have taken place as companies try to strengthen their relationship with franchisees.
The chain's parent company, RBI, and the unapproved franchise group, the Dabei Franchise Association, continued to fight openly over alleged mismanagement, resulting in several lawsuits.
The decision of some Ontario franchisees to cut employee benefits and paid leave after raising the minimum wage in the province further undermines the company's image, with some regulars participating in boycott and nationwide protests.
The brand's reputation has been hit hard in two reputation surveys this year, each down by dozens of percentage points.
Both Macedo and Fulton acknowledge that some of the past could have been handled better. However, management has changed the way it communicates with franchisees, working to strengthen the relationship and working with them to implement all these changes smoothly.
"I think it's only a matter of time to prove it's a new day," Fulton said . ", "There is a very sincere interest in working with all franchisees.
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