The Next Decade in Digital Payments - most popular restaurant dishes in america

As a sought-
After giving a speech on financial markets and fintech, author Chris Skinner knows more about how global consumers pay for it than most, but that doesn't mean he's never caught off guard at the checkout counter.
Skinner came to Guangzhou, China last year and found that there was no restaurant or food in his hotel.
Like most merchants in Guangzhou, there is no credit card in the supermarket next door, only cash and mobile payments.
Nearby ATMs do not cooperate. Alipay and WeChat Pay, both popular China mobile payment services, require a Bank of China account.
"So I was hungry for a day," said Skinner, author of the books digital banking, value net and digital man, and blogger finance. com.
The use of global digital payments continues to grow. By 2019, 2.
1 billion consumers will use digital wallets
According to Braintree's 30% Global Payments report, it was up 2018 from 2017.
Mobile apps and digital currencies will surpass credit and debit cards in 2019 to become the most popular electronic currency
A recent United Nations report found that commercial payments around the world.
How consumers buy goods and services
Even in the digital field
Countries vary widely and it is even difficult to generalize the region. The U. S.
According to Forrester Research, mobile payments are being implemented slower than in many countries, with only $112 billion in 2016, while according to iResearch Consulting Group, China's total mobile payments are $9 trillion a Chinese company.
"It's almost a country on a global scale --by-
"The evolution of the country," said Kevin sad, Accenture's head of payments in North America.
Accenture's "driving the future of digital payments Trends" report looks at the direction of digital payments.
Here are four areas that are critical to e-commerce
Business market.
Mobile payments fill our digital wallets and start to grow slowly in the US. S.
When Google Wallet launches their Mobile Pointof-
Sales options for 2011.
Nevertheless, the foundation has been laid, and Accenture believes that mobile payments are at a turning point in growth.
At least one company in the United States has successfully launched a mobile wallet.
PayPal, the world's most popular digital wallet, is in the lead in the United States. S.
There are now more than 0. 25 billion active accounts worldwide. Moreover, U. S.
Mobile sales are expected to grow from about 40% of total e-commerce
The business scale this year reached 53.
According to Statista, 9% in 2021.
"People are getting more comfortable with it," said sadness . ".
"And more convenient.
It's about secure payment anytime, anywhere.
This is mainly the development direction of the industry.
"Anyone who has used Uber or Lyft knows the carefree feeling of jumping out of the car without digging a credit card.
Accenture expects this "seamless" trend to continue and spread rapidly across the industry.
The first place you see it happening is where the transaction frequency is high --
There are car services and companies like Starbucks and Amazon.
But this is expected to be seen as businesses take positive action to respond to consumer demand.
A beneficial experience in the customer
Centered on the business model, the company has to implement what Accenture says about 4Rs: know me, remember me, give me advice and reward me.
One of the reasons consumers who are used to credit cards turn to the slower pace of mobile payments is that there is nothing that motivates them to change.
"There must be something that motivates people to change their behavior," Skinner said . ".
The reward plan is right here.
The traditional reward program is very transactional and providessize-fits-
All the benefits, more or less like cash.
Rewards can be more personalized with digital payments.
Skinner pointed out that in China, a consumer with a smartphone in his pocket may pass through a store where they often shop and suddenly receive real
Discount on time, maybe something they have been working on.
"You got this offer and it was great because you didn't actually plan to go to the store that day --
"Maybe you were bought out, but now they have inspired you to go in," he said.
In addition, merchants do not need to set up their own procedures.
With innovative payment platforms like Braintree, they can increase customer engagement by working with existing reward programs or other value security --add services. To out-
In a recent article, Braintree notes that innovative thieves are critical to building consumer trust by keeping payments safe.
According to data released by Experian, an information service company, e-
Commercial fraud attacks in the United StatesS.
Compared with 30%, it increased by more than 2016 in 2017.
55% of consumers are more worried about privacy at the International Governance Innovation Center of the 2016 Global survey in 2017 (CIGI)and Ipsos.
The payment industry addresses many of the security issues in the offline world as it enters the EMV chip card.
Now that the thieves have been locked out of the physical point of sale, they have turned to online fraud and identity theft.
"Fraud is Whac-A-Mole game.
"They are creative and innovative and we have to be ahead of them," Grieve said . ".
This means using the same type of technology on the Web as the chip card uses: "token doctrine" or proxy number, not the account or credit card number.
In addition, in addition to simple passwords, it is desirable to see more biometric and other security elements to make digital sales more secure.
In the fast-growing digital world, it's not always easy to stay ahead.
Payment platforms such as Braintree provide comprehensive expert services to help e-commerce businesses keep up-
And use-
New developments in digital payment.
Braintree's constant innovation means you don't have to worry about what's going to happen next --
You can focus on your core business.