Shake Shack Investors Love the Idea of 'Chicken Shack' - mexican restaurant chicken dishes

NEW YORK (TheStreet)--Shake Shack (SHAK -Get Report)
Investors are pleased with the possibility of a new concept focusing on chicken-
They should be.
According to CNBC, a Shake Shack subsidiary named "sse ip" submitted a trademark application for the words "chicken shack" on April 20.
"At the moment, there is only one chicken item on the menu of Shake shack ---
Chicken sausage.
A spokesman for Shake Shack declined to comment on its potential plans by email.
"We have no other new projects to announce except for the park burger, and yesterday when we reopened the Madison Square Park cottage, we were happy to start the supply," Thespokesman said . ".
After hitting a new high Earlier, stocks recently rose 6% as investors apparently responded to the idea of a growing portfolio of Shake Shack's unique brands. The under-the-
Radar filing for "Chicken Cottage" is unlikely to follow the standard quickly-
To develop the practices of the food and leisure catering industry. Most fast-
They have new food on their menu or sometimes introduce some limited food.
Time was provided to increase their sales.
The "quick casual" of Shake Shack has a menu update once or twice a year, usually with new sandwiches or appetizers.
Instead, Shake shack may want to develop a separate concept with a very different strategy, which is very good to do only one thing.
As far as the chicken house is concerned, this may mean selling cream chicken houses similar to the one that Shake Shack now sells premium burgers.
Although not very common in the food industry-
Chipotle has been testing a separate Asian concept as well as a new pizza restaurant ---
Retail companies often adopt this strategy. ThinkGap (GPS -Get Report)
There are Banana Republic, Gap and Old Navy stores, orMacy's (M -Get Report)and its higher-
Well, cloth, Lu Ming, Inn division
It's not hard for Shake Shack to launch a new brand. At 3,000-
4,000 square feet, it takes only 4 to 5 months to build a Shake Shack for $1. Between $9 million and $2. 3 million.
The company can test new concepts faster with mobile food trucks.
The arrival of a chicken shed, its logo may be as shown below, will help solve the red-Hot shake cabin
First of all, this will generate confidence among investors who have shaken Shakhtar food --
The first executives, led by the famous restaurant owner and writer dannimeyer, have the ability to tap new sources of revenue.
This, in turn, will better support the HQ valuation of Shake Shack.
Since the company went public in January, shares in Shake Shack have jumped 82%.
30. the current transaction is 599 times the expected return.
The second chicken
Focused Stores will address the lack of quality chicken concept in the fast food industry.
Actually, Shack can make burgers for chicken-
In the process, add ice to a boring category and charge an extra fee.
The premium is not different from that of Chipotle (CMG -Get Report)has taken Yum! Brands' (YUM -Get Report)
The simple Tacos menu has reached a whole new level with high quality and good health
Raw materials.
Fast food chicken in America. S.
At present, the Louis Anna kitchen of KFC and Popeye, a Yum Brand (PLKI).
Chicken though. and-
Biscuit chain, Bojangle's (BOJA)
And Mexican.
Inspiration El Pollo Loco (LOCO -Get Report)
Both companies have recently successfully launched an ipo.
None of these chains offer or charge high fees for their products.
However, if Shake Shack tries to open a chicken house all over the country and elsewhere, it may face a battle.
Google searches show at least two other restaurants called Chicken Shack-a Louisiana-
The chain, which is headquartered in three places, rated chicken as "knuckles delicious" and at a restaurant in N. AstoriaY.
There are 33 different chicken dishes on the menu at this restaurant, including soup, salad, sandwiches and dinner platter.
The effort to go to those two restaurants was unsuccessful.