Petaling jaya: the food and beverage group secret recipe cake and cafe has signed a cooperation agreement with the American restaurant group Darden santants, which will bring its three largest brands to Malaysia in the first half of next year.
According to the partnership, the "secret recipe" will run Red Lobster, Olive Garden and long Horn Steak House.
The group intends to launch these brands in stages with the initial goal of opening 13 branches in Malaysia.
The partnership signed in Florida, the United States, marks the group's expansion to different target markets for consumers.
Datuk Steven Sim, chief executive of secret formula group, said the three brands are unique and each brand has its own products, attracting segments from professionals to families.
"Sim said in an email that the Darton brand has been successful in Kuwait, the UAE and Saudi Arabia.
He believes Malaysians and Asians will embrace new dining concepts and experiences.
In terms of operations, Sim said Darden International will provide good support for training, compliance standards, systems and processes for each brand.
"In addition, Darton will send a professional team to Malaysia to improve the overall knowledge of Malaysia.
How to turn the secret system.
Golope, president of Darton International, said Malaysia was chosen as its base for expansion in the region because it is a rapidly growing country. Economic growth.
"In addition, with the support of the Malaysian government, we have decided to set up our Asian franchise business in Malaysia.
"Last year, Datton aquatic Company Sdn Bhd, a subsidiary of Datton restaurant, announced a project to develop the world's first lobster integrated aquaculture park in Sabah for US dollars (RM1. 86bil)deal.
Darton will inject some RM1bil into the development.
The lobster raised there will be served to the Red Lobster chain.
"We do not expect to enter the production phase until 2017 at the earliest.
However, the Red Lobster restaurant developed in secret formula will provide Malaysian guests with a way to enjoy our Malaysian aquatic company lobster and provide farmers with more product customers, "he said.
Denton Catering Co. , Ltd. is listed on the New York Stock Exchange.
It's the biggest whole in the world.
Service restaurant companies with more than 2,100 restaurants earn more than $8.
Annual sales are 5 bil.
Guangdong Hosen Two Eight Industrial Co.,Ltd. is a professional ceramic tableware manufacturer. It is committed to provide customers with one-stop purchasing service for hotel supplies and catering suppliers about 20 years by now. Sitemap
CONTACT US
Mobile: +86-18998415146
TEL: +86-20-39928600
E-mail: hosen-9@28ceramics.com
Office Address: 3/F-4/F, Shaxi International Hotel Supplies City, Shaxi Village, Guangzhou City, China
Factory Address: Ditou lndustrial Zone, Fengxi District, Chaozhou City, China