Secret Recipe for success - main dishes in mexican restaurants

Saturday is a good day to eat cake.
Cakes are always tempted as a comfortable food unless your diet is strict, and people can never eat too much, well, maybe after the third.
On secret recipes, groups of people gather together while eating and not eating
Share good meal time for company, food and cake.
But customers sometimes can't make decisions from attractive routes.
Delicious cake, created a delicious dilemma, which is part of the fun.
Cafe for leisure-
The concept of the way of life is characterized by the mouth
There are 40 different varieties of cakes and watering menus for more than 30 local and international dishes.
The company's innovative business model has been seeking to create new food every month and translate it into very profitable and popular brands both at home and abroad.
It has won more than 50 awards and honors.
Including the best cheesecake in 1998.
In 2003, it was named "the largest cafe chain" by the Malaysian record company and recently awarded 2012 Outstanding Entrepreneur Award by the Asia Pacific Entrepreneur Award.
Fifteen years ago, its founder and chief executive, Steven Sim, opened a cafe --
When he saw that cafe culture was gradually entering the lifestyle of some major Asian countries, he began baking.
With his four nephews.
It's all Baker's.
He created the secret formula brand in the form of the first branch of SS2 Petaling Jaya.
Despite the Asian financial crisis that broke out in the same year, they were determined to succeed by committing to providing customers with different, exciting things. With start-
The capital of this cafe is RM150 with less than 10 cakes and only 5 dishes on the menu.
Originally a small family business, it has now become an international lifestyle chain cafe with 300 branches in southern Malaysia.
East Asia, China and Australia.
"We already have a pair.
The figure growth over the past 12 years is about 20%-on-year.
"Our projected revenue at the end of this year should exceed RM200mil, with net profit of RM30mil," Sim said . ".
Sim is a highly respected and down-to-earth entrepreneur who once participated in the hair and fashion industry as one of the very successful global hair Academy Tony and Guy's marketing talents in Singapore.
Thanks to his extensive experience and skills in marketing, 12 years ago, he introduced the London brand to Singapore by working with Tony and Guy's former director of education at London College, David Mercer.
Secret Recipe, sim will occupy a large part of the local and international market, invest RM15mil to RM20mil, open 20 wholly owned and 20 franchise outlets in Malaysia, and more franchises in South India and Cambodia.
"India is a huge and diverse country.
Cultural country, but due to the dominance of Hinduism and vegetarianism, we have to adapt and localize our products by introducing more vegetarian dishes, "Sim said.
The group will launch its first cafe in Bangalore in next January and plans to open another 10 by the end of 2013.
It will focus on the region and Hyderabad, Silicon Valley, India, and is home to many younger generations who have created attractive markets for international cuisine.
Cambodia now has two secret recipe stores, and Sim sees the country as having huge growth potential for foreign brands, thus attracting Sim's attention.
"We plan to open another five branches in Cambodia in the next three years.
There are many popular international brands there.
On top of that, people are getting richer and richer, which means they appreciate and can spend on products with higher prices or more complexity, which provides a great opportunity for us, "he added.
The group took the whole cake away and looked at Vietnam, the Middle East, the United States and the United Kingdom for further expansion.
At present, there are 30% companies in secret recipe restaurants in Malaysia, and the rest are franchised.
It is through the concept of franchising that the company is able to expand its impact on consumers by setting up outlets in cities abroad and across the country.
Not only that, cakeSim has expanded its product range to meet customers who are still more health conscious of wanting cakes.
"We opened outside vegetarian food, vegetarian food is a healthy vegan concept, and our cakes are sugar-free, fat-free, high-fiber, low-calorie, which makes them suitable for people with diabetes.
"The menu selection is vegetarian and our main ingredients are vegetables, mushrooms, brown rice, whole wheat noodles, bread and tofu.
"All of this is used to make salads and other familiar dishes such as pizza, vegetable rolls and sandwiches," Sim explained . ".
The cafe in pajamas Tropicana City Mall has received an overwhelming response, and the company plans to open a second branch in Publika, Hartamas, Sri Lanka, early next year.
As for competition, Sim believes that product diversity is critical to the success of the business.
"We have a very strong supply of products, especially in our baked desserts such as cheesecake and a variety of delicious foods.
"Secret recipes are indeed a global company that adds a lot of food to the global menu so that customers can enjoy the culinary style of other countries.
"We have dishes such as Irish stewed lamb, Vietnamese beef noodles, tom yam soup and noodles, Singapore lak sand, fried fish and chips, parmiana chicken, to name just a few, these represent the favorite food synonymous with the country they come from.
"I 've been talking and working with my R & D team to provide new flavors and dishes to our customers who always want something different," he explains . ".
While secret recipes have indeed gone a long way from its humble beginnings, Sim must also overcome some obstacles.
"When we want to expand to Singapore in 1998, our biggest obstacle is to find a place on the popular Orchard Road because we are not in good health --
International famous brands, so it is difficult to accept.
"But we proved ourselves through the success of our first Singapore branch in the nearby area and soon opened more branches in high school
"The traffic mall," he said.
This experience has made Sim a tenacious, determined and intelligent person.
"As an entrepreneur, you have to learn from your mistakes by reflecting on them and moving on.
"In the business world, people should not be afraid that failure is common or even inevitable, but if you are determined to learn from it, sim says: "You will be a better and stronger person. ".