Red Lobster’s plan to win you back: More lobster - my dish olive garden darden restaurants

Red Lobster believes that it has a remedy to revive its ailing brand: Eat more lobster.
The restaurant chain announced on Monday that it will launch a new menu that will pay more attention to its iconic seafood.
"While we have seafood that our guests desire, we don't have the right seafood and we don't have enough lobster," Setta said in an interview . ".
The company says 85% of its new menu will contain some sort of seafood protein and will add more lobsters, such as Lobster Scampi Linguini, to dishes of the dish category.
The change took place during a year of turmoil in the restaurant chain, which sold to Kinmen Capital, a private equity firm, for $2.
July 10 billion.
Its former owner, Darton restaurant, said it was unloading Red Lobster so it could focus on turning around for its other flagship brand Olive Garden.
Since Red Lobster is privately owned, it is unclear whether its sales or customer traffic has improved since the ownership change.
But before the spin-off, the brand faced major challenges.
In the last quarter of the Darton stable, sales of Red Lobster in established restaurants fell by 8. 8 percent.
Executives at Darton said various factors caused the slide.
Darren chief executive Clarence Otis told investors earlier this year that the Red Lobster Promotion allowed diners, especially those who came to the restaurant on special occasions.
Darton also said the Red Lobster was struggling with the millennial diners and high-end diners. earners.
The new menu seems to be one of the first major efforts of the new Red Lobster to attract customers back to 700 restaurants in the United States and Canada.
The company promises that the new menu will offer lobster options at various prices.
Added lobster tacos option for casual diners;
For diners on special occasions, there are now grilled Maine lobster.
At the same time, the company is giving up selling particularly bad goods.
In most cases, these are dishes that are far from the focus of the company's seafood, such as wood
Grilled pork chops and chicken with podomello wine sauce.
The purpose of Red Lobster is also to make it easier for diners to browse the menu.
Before, its menu was five different parts;
There are only two now.
The previous menu was text.
Re-format, but re-
The style features a lot of photos of the dishes.
Daniel Connor, senior vice president of menu and strategy at Red lobster, said: "We heard in the test that it helped people explore and find new favorites, and it helped them decide they wanted to try something new. y.