During the period from 2008 to 2009, extensive original research and analysis were conducted on the online demand status of gluten-free related products worldwide.
This shows that the United States has the highest growth rate in online search, with a green fluorescent protein rating of 5.
5 diarrhea searches per month followed by Canada (4.
8), Australia (4. 8) and UK (3. 3).
Let's take a look at the fastest growing gluten free group categories that have been reduced.
One of the main concepts for the comparison of global gluten-free requirements is defined as a monthly milk fat search.
This measure is a way to compare the relative strength of the gluten free market in various countries.
It is equivalent to the nominal value of the average number of times a month searching for gluten free-related terms online.
The study mainly uses Google's data set. COUNTRYx85x85. . . . . . . .
Abdominal search/month. .
Keyword search volume oster08. 4. 2x85x85x85x85x85x85x85x85x85x85x85x85x85.
911,494 Eng 08, United States. . 3. 1x85x85x85x85x85x85x85x85x85x85x85x85.
Eng 08 8,288,917, Canada. . 3. 7x85x85x85x85x85x85x85x85x85x85x85x85x85.
1,125,893 UK 08. 2. 2x85x85x85x85x85x85x85x85x85x85x85x85x85.
1,363,949 Oster 09. 4. 8x85x85x85x85x85x85x85x85x85x85x85x85x85.
Eng 09 1,018,681, United States. . 5. 5x85x85x85x85x85x85x85x85x85x85x85x85x85.
16,959,812 Eng 09 4, Canada. 8x85x85x85x85x85x85x85x85x85x85x85x85x85.
1,616,217 UK 09. 3. 3x85x85x85x85x85x85x85x85x85x85x85x85x85. .
The 2,035,719 celiac search value means that the search volume is the total amount of gluten free term searches per country per month and is adjusted according to Internet penetration and Google market share.
The example of the googceliac search per month may be explained.
Assuming that 1% of the population is diarrhea, the value is 4.
0 indicates that if each diarrhea is diagnosed, then they search for gluten free terms 4 times a month on average.
While this symbolic value may not be entirely correct in practice, it does provide a fundamental measure to measure and compare all countries.
It is worth noting that the optimization tracking of keywords by American enterprise marketing machines and search engines may also artificially increase the value of keywords to some extent.
2009 Gluten Free demand highlights one of the largest online Gluten Free demand growth in the US in the past year (2009), perhaps as it recovers from the global financial crisis, more and more people are being diagnosed and acting.
Increase from 3. 1 to 5.
Demand increased by 77%!
Australia grew at least during this period (4. 2 to 4. 8 -
Increased by 14%), but the population is very small (US 1/15), and there is far from the marketing power that the US food group uses to promote gluten-free foods. it can be seen that, this moderate growth is still quite significant. Both Canada (3. 7 to 4.
8 growth of 30%) and the United Kingdom (2. 2 to 3.
3 btw increased by 50%) a similar increase in the original search for each population.
All of these countries have at least 80% cases of undiagnosed diarrhea, so the main driver of gluten free demand is the diagnosis of these people.
This is related to the affordability of a country's health care, the tendency of people to track physical discomfort, and the ability of GP Vess and experts to diagnose diseases (it takes an average of ten years from the formation of symptoms ).
This suggests that all the gluten free markets that are being analyzed may be in the early adopter phase, meaning they are all looking for a turning point to turn them into gluten run-
The success of growth.
This is critical for the massive absorption of gluten-free products and the easy access of lacerating foods.
Another major concept of green fluorescent protein research is the composition of the main search phrases.
The top 50 phrases are divided into seven groups, and the change in proportion can well understand the development of the market.
Previous studies have found that the proportion profile of major demand developed countries often includes about 60% of the general GF food group and about 20% of the milk diarrhea search ratio.
Changes in each of the leading countries over the course of 12 months have shown a moderately stable trend for gluten free universal search (US growth of 5%, Canada decline of 2%, Australia and the UK remain unchanged ).
They all have one thing in common, that is, a significant decrease in search terms associated with milk fat. USA (-12%), Canada (-
Australia (-3%)6%) and UK (-5%).
Studies have shown that developing countries with very immature gluten free markets tend to have a larger proportion of diarrhea searches, as people with new diagnoses spend a significant portion of their time looking for disease information, not products.
Their proportion in digf dietgf information and wheat free search is also often higher than in developed markets.
Another article on the gluten free page also looked at the long-term trend of gluten free search and milk fat search, and found that milk fat search remained relatively stable over the past five years, while strong growth for gluten free.
The growing maturity of the market (people diagnosed no longer search for abdominal topics) and friends and family looking for gluten free food (not abdominal information) it may increase the amount of search that is relatively stagnant at the back \ 'searches' celiacrelated.
Another consideration is that medical professionals may do more diarrhea searches than consumers or diagnosed diarrhea.
To help with a general understanding of the market, the following figure tracks the growth of leading search phrases for each of the seven gluten-free-related groups.
It was suggested that while this information is specifically targeted at the US market, there are many similarities in the market dynamics of the leading gluten-free countries, the analysis of the United States may become agents of other countries.
Over the past three years, trends in gluten free and gluten free wheat searches have remained stable (with little growth), while Popularity at Gluten Free restaurants has risen sharply since May 2008.
The four groups that enjoy the highest and similar growth patterns are: general gluten free search, gluten free recipes, gluten free diet search, and specific gluten free foods.
Since the first two search terms of ordinary Gluten Free usually account for about 50% of the entire group (leading market), the whole group accounts for 60% of the gluten free search volume, the stability of gluten-free phrases is the most important indicator of the continued high growth of the entire market.
Gluten free market conclusion in 2008, all countries with the highest online demand performed very well in the second half of 2009.
The proportion of the major common gluten-free groups remained relatively stable, while the milk fat terminology Group declined in all markets.
The United States grew fastest in 2009, and Australia and Canada are now almost equal second in the green fluorescent protein matrix.
The peak of online demand is usually around December, so as the global economy recovers, it will be interesting to see if this extreme growth will continue globally until the new year of 2010.
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