SAN FRANCISCO (Reuters)-
Stocks in Mexican barbecue restaurants (CMG. N)
On Monday, customers on social media scoffed at the seller's new "queso" cheese toppings, sinking more than 3%.
Since the restaurant chain added queso to menus across the United States last week, Twitter users have widely attacked the product, which Chipotle described as "complex and slightly spicy"
"Chipotle queso is probably the most disappointing thing I 've ever experienced in my life," Twitter user @ arbythompson wrote on Twitter on Monday.
"It's not that good at Chipotle quisoso.
I love cheese, "kyle _ ratke wrote on Twitter.
Tested in Colorado and Southern California before, queso is the toppings on burritos and can also serve as a side dish for French fries.
This is the company's latest attempt to attract new customers and a frequent visitor who has fled after a series of food in recent years --
Disease outbreak.
Maxim analyst Stephen Anderson said Monday's drop in chipport shares could be caused by a negative sentiment on queso on Twitter.
He called the customer's response to queso "polarized ".
Chipotle spokesman Chris Arnold warned against drawing conclusions about queso from Twitter's response.
"The social mood we are seeing now is very similar to what we saw when we started market testing in Colorado and Southern California, however, we are encouraged by these tests-both in terms of our research and business results --
"Promoting queso across the country," Arnold said in an email . ".
Shares in chipotel have fallen 60% since August 2015, just before the virus and E. coli.
The outbreak of E. coli in some branches drove away customers.
Chipotle, once one of Wall Street's most popular restaurant operators, recently dropped to a low that had never been seen since early 2013.
Stock closing 3.
Fell 58% to $301. 87.
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