If you are trying to understand advertising, then the best way is to look at the various technologies used and examples of these technologies.
This will make it easier for you to understand the best techniques to use when designing strategies to promote your product.
In recent years, the amount spent on advertising has reached an alarming number of more than $500 billion.
This is a conservative estimate.
The effectiveness of various advertising campaigns launched using the money spent has not been well documented, but it is certain that there will be a lot of ads far below their expectations;
Capture the imagination of the public and convince them to spend on brands or products that are advertised.
It is difficult to use different advertising methods to make advertisements that have been recalled for many years, but it is not impossible.
In this article, we list advertising techniques and examples that use these technologies that will help you understand how to raise the bar in the advertising space.
In modern advertising, in order to make an impact on the minds of consumers, one of the best ways you can use is to create a role that will become synonymous with the brand you are promoting.
This is a good idea, but in order to make sure the character brings a brand recall, you will need to use the character as your brand mascot for a long time.
It needs to be registered with your target audience.
The Michelin name is biman or Bibendum, which has been the mascot of the Michelin tire company for more than a hundred years and was first launched in 1894.
Today, it has become synonymous with brands in more than 150 countries around the world.
For the longest time, buzz marketing or word-of-
Word-of-mouth marketing has not received due attention and has not been considered as an effective advertising technology.
Today, it is widely regarded as one of the best advertising methods, and the same examples are often repeated as a good way to improve sales.
The networking activities of the Hotmail and Blair Witch projects are often cited as some good examples of buzz Marketing.
On 2008, before the movie "Cloverfield" was released, the preview of the film was not released by name, but the date of the release.
This caused a huge stir in the market.
One of the most overused and common advertising strategies that exist is that signing up celebrities to promote your product is sometimes seen as a simple way out because celebrities have a huge appeal to their fans.
In this case, it becomes important that the advertising company in charge of the event manages to come up with an idea to use celebrities in a novel way.
According to me, one of the best examples celebrities use to promote brands, and until today, when the Genworth Financial ad was released as a branch of GE Financial, it was still a Genworth Financial ad.
In the advertisement, a little boy beat Taylor Dent in a tennis match.
In the final frames of the ad, it was revealed that the boy was the son of tennis star Andre Agassi and Stephen Graff.
For Genworth Financial, the label is sold --.
"For me, this is still one of the examples where advertising technology is not usually fully utilized.
Exaggerating the product and its use is another good advertising technology, an example of how this technology is good for advertisers.
Even the most exaggerated and ridiculous extremes can sometimes attract the attention of the audience and attract them.
For this kind of advertising technology, it is important for the audience to realize that there is an exaggerated element in advertising.
M & M somehow used the exaggerated elements well in their ad, including the recent ad, where a man who threw candy in his mouth was caught by a big M & M candy
An effective way to advertise, shocked audiences will make them more interested in the product because it will cause a change in their comfort zone.
Vehicles are manipulated in difficult terrain and beautiful models pou mouth in cosmetic ads, sooner or later will bore the audience.
Benetton is praised for effectively using this type of ad technology, and their ad instances are often used to teach ad students.
While their ads are often criticized for their shocking value, they are also praised for the increasing awareness of many issues.
One of their best ads is an African.
An American woman is taking care of a white baby, which is considered a symbol of racial diversity.
Although the same advertising was criticized as a comparison during the slavery period, African women were retained as caregivers for white children at that time.
As long as you have creative advertising ideas, metaphor advertising works well.
Comparing the products with other items and placing them in situations that normally cannot be imagined is very effective for the audience.
An advertisement that has been praised as a metaphor is an advertisement for Computex, which is good --
Famous brand of sponge.
The ads they produced showed an African woman carrying a super
A water-absorbing sponge made of Computex, not a bucket used to hold water.
One of the best examples is ads that use emotion to pull the heartstrings of an audience.
Many organizations engaged in social undertakings use this technology effectively to disseminate information about the problem at hand.
RSPCA uses this technology very effectively.
, \ "Works well for almost all people who are naturally a little emotional. .
\ "Whenever you look at different advertising tips and examples of advertising strategies you want to use to design your own, remember this little tip from Mr. Ogilvy.
After all, he has not been called the father of modern advertising for no reason.
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