The biggest bargains are not places you think make the most of eating out, smart diners learn the art of reading menus.
Menus usually start with items with higher prices. Why?
When the first item you see is a $35 surfand-
Lawn, your expectation of the amount you need to pay for dinner has increased.
Suddenly, the $22 trout amandine doesn't seem to be that unreasonable.
Sometimes the most profitable items for a restaurant will be listed first or listed as a "house specialty" to catch your eye.
Projects with the highest service cost and lower profit margins are buried in the middle.
Savvy pricing creates the illusion of value: the May 15 chicken looks good compared to the $25 prime rib, but the profit margin on the chicken side is actually much higher than the higher priced beef, because the chicken used to make the pasta is much cheaper.
So some of the best deals are actually the most expensive dishes on the menu, when the restaurant prepares it for a higher menu price.
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