How does the coffee cup affect the taste of coffee?

What determines the taste of a cup of coffee? Variety, origin, processing method, baking degree, water quality, water temperature, production method, etc., there may be many answers! But, do you know? Coffee cups will also affect the taste of coffee! 1. The influence of 'shape' A study from the University of Oxford in the UK shows that coffee cups of different shapes affect the taste of coffee. Researchers from the Cross-Modal Research Laboratory recruited more than 300 volunteers from Colombia, the United Kingdom, China and other places. They were between 17 and 60 years old. They were basically half men and women. They were asked to taste coffee in 8 different sizes of cups. Judge its aroma, bitterness, taste, strength, temperature, etc., and price the coffee. The results show that a taller mug will make coffee taste sweeter; coffee in a 'skinny' cup tastes more bitter than a 'fat' cup. In addition, the shape of the cup will also affect people's willingness to consume. People are more willing to pay for hot drinks in taller, 'fat' cups. Researchers published a report in 'Food Quality and Preferences' that the reason why people think coffee in short cups is more bitter is because they subconsciously think that tall cups will add more milk or water, making them 'fat' and 'lean.' The difference between cups is the same. In addition, tall cups or 'fat' cups may be more likely to let the bitter taste emanate. Researchers believe that relevant practitioners hope that business is prosperous, or they can start with a cup. 2. The influence of 'color'. An Australian study found that using coffee cups of different colors, even coffee of the same color, will produce different degrees of coffee bitterness. Earlier, George VanDoorn, a professor of psychology at Commonwealth University of Australia, invited dozens of people to do experiments. They used transparent, white and blue coffee cups to put the same coffee into the test subjects. The results of the study found that white coffee cups will make people feel the color of the coffee liquid more darker than transparent coffee cups, and then will feel that this cup of coffee has a high concentration and will taste more bitter; while the coffee in the blue cup will pass through the blue The color contrast with the color of coffee liquid, people will think that the color of coffee liquid is relatively lighter, and then feel that this cup of coffee has a low concentration and will not taste very bitter. Dorren said that perhaps the contrast of different colors and coffee can affect how people feel. Similarly, the color of coffee cups will also affect coffee sales, and practitioners should also pay attention to it!
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