The History Of Network Marketing As A Home Business - the main dish restaurant impossible sold

Just mentioning the network marketing or MLM industry, will cause a lot of people's heartfelt reaction.
How do you react when you hear people like Donald Trump suggesting that online marketing is a great home business tool for ordinary people?
Do you feel skeptical or negative about the industry?
If you are already involved in online marketing, are you sometimes embarrassed to admit it?
Or, if you are not already involved, are you embarrassed to admit that you are seriously considering this matter? If so, why?
What is your belief in online marketing that causes you to have these feelings?
Let's take a look at the MLM or online marketing industry and put these feelings in some context.
The 21 st century network marketing MLM is an industry of $100 billion per year, representing a convenient way for ordinary people to carry out legal business, which may generate a very considerable income.
It provides an opportunity to start a part of the business --
The foundation of time, and then grow into a complete
Income (or more ).
It takes the least startup time.
Capital and ongoing operating costs for almost any legal business model have increased.
Network Marketing/MLM is responsible for creating countless millionaires.
Paul Zane Pilzer, a world-famous economist and university professor, even predicted that more than 10 million new millionaires will be created through online marketing in the next 10 years.
If this is true, why are you ashamed or embarrassed to be part of this industry?
There is a lot of history behind online marketing.
So let's review this history and maybe it will give you an idea of where many of your feelings and attitudes about the industry come from.
The history of online marketing as a means of distribution of products-in fact, it is all-has actually existed forever.
You can review the history and the establishment of trade routes and find examples of traders who distribute goods, food and fur, facesto-
On behalf of various supporters.
Sometimes these supporters are the rulers of a country, sometimes they are powerful individuals, and sometimes they are big businesses or companies.
The North American history of the direct selling concept dates back to the 16 th century.
For example, travelers set up fur trade routes and posts on behalf of Hudson Bay Company.
The Hudson Bay Company itself relied on the influence of Prince Rupert, Charles II's cousin, to obtain the Royal Charter. on May 1670, the British Governor and adventurer awarded the land of the Hudson Bay basin to the Hudson Bay.
"In New England in the mid-17th century, the phenomenon of Yankee hawkers began to emerge, in which hawkers would go home in a carriage and sell their goods throughout the countryside.
Evolving the concept of going out from there --to-door salesman.
Watkins was founded in 1868 to sell a popular iment agent.
In the late 1800 s, new companies in the hiring sector emerged. to-
Door sales staff distribute Bible, books, spices, remedies, perfumes, supplements, etc.
The California Perfume Company, later known as Avon, was founded in late 1800.
Fuller Brush made its debut in early 1900 and is considered to be Al Fred Fuller, who remakes the doorto-
Door Direct sales into different things.
Instead of positioning himself as a salesman selling brushes, he focused on the benefits of selling brushes to consumers.
This is called "giving power to consumers ".
His entire vision of the company is set in the context of his ability to serve his clients.
This method is revolutionary.
In the year 00 s, vacuum cleaners and encyclopedia companies such as Electrolux, World Books and Encyclopedia Britannica also appeared.
The term "Internet marketing" was created in the 20 th century.
Its origin lies in the late 40 th century and the post-World War era in the early 50 th century.
This is the beginning of the market segment era, where real communities thrive with their own circle of trust and backyard barbecues.
The "belly to belly" marketing-or the warm market that you may be better aware of-is created out of this trend.
A company called California vitamins realized that many of their new salespeople are actually friends and family members of their existing salespeople.
The main motivation for these new employees to become sales assistants is that they want to buy products for themselves at wholesale costs.
This makes the company realize that it is easier to build a sales team with a large number of people who sell a small number of products, compared to finding a small number of top sellers moving a large number of products.
As a result, California vitamin has designed a revolutionary sales compensation model that encourages their sales staff to invite new delegates from satisfied customers, most of them family and friends.
Each of these new delegates, in turn, has the same right to provide products and opportunities to be represented by others.
This led to an exponential growth in the sales force.
The company rewards sales produced by its representative by their entire sales representative group or network. And so multi-
Level marketing was born.
It was at this time that the family gathering plan was introduced.
The original party plan was the Stanley hostess party plan of Stanley home products.
The focus of the party's plan is to showcase the myriad uses and benefits of products in the home.
In Stanley's original dealer roster, there are the founders of future marketing project giants such as Mary Kay and Tupperware.
Introduction of multi-level, person-to-
The personal sales plan in 1950 coincided with a new pair of giants.
First, Shaklee was launched.
A few years later, Amway was born in 1959.
The emergence of MLMThe term "many"
Hierarchical marketing (MLM) is part of the industry vocabulary.
The direct selling industry will never be like this.
When the US Federal Trade Commission (FTC) accused Amway and its multi-companies in 1970, the popular concept of MLM companies really gained momentum
The first-level marketing structure constitutes illegal pyramid selling.
This is the headline news of the mainstream media.
In fact, on 1979, the court stood on the side of Amway, believing that
Its model represents a legitimate business opportunity.
In the judgment of the court, the "Amway protection rules" have formulated legal standards for direct sales.
A company based on online marketing.
However, the myth that all MLMs are pyramids still exists.
Amway and more
The horizontal structure is the goal of the FTC, in part to cope with the surge in the 1970 generation Pyramid project.
Money is the only commodity or "value" in these illegal pyramids ".
There are no basic products and services.
The plan was developed with the sole purpose of recruiting others specifically to join the plan.
It was the emergence of several notable initiatives that led to a series of regulatory requirements and ultimately targeted pyramid schemes as a structure.
It also clarifies speculative or fraudulent schemes and legitimate direct sales activities.
The Amway safeguard rules identify three key points to ensure the effectiveness of opportunities.
As part of the Amway structure, the existence of these three points led the court to conclude that the business was not an illegal pyramid.
So these are important criteria for evaluating any opportunities for online marketing or MLM and determining if it is actually legal, not "one of those MLM ". 1.
Does the opportunity require retail products or services before obtaining any recruitment commission or sales qualification? 2.
Is there an opportunity to establish a mechanism to prevent inventory of physical products without resale intent? 3.
Does the opportunity provide an opportunity for a representative who chooses to leave the purchase
Unsold, unopened inventory or a callback for the product?
The word "internet marketing" became popular in the 1980 s.
It was created to a certain extent as a way to get rid of the shame of MLM.
Ultimately, direct sales and more
In the whole network marketing industry, level marketing is a different subset.
To put it simply, they can be defined as: Direct selling is the place to pay a person a retail profit or commission. Multi-
Horizontal marketing is the profit or commission of retail sales with up-
(Or recruiter ).
Usually, as long as recruitment is accompanied by ongoing retail activities, bonuses will also be paid according to recruitment activities.
Network marketing finally gained legitimacy, and network marketing and pyramid selling gained strong legitimacy in the 1990 s to the 21 st century.
Some very well-known and respected writers and businessmen have begun to openly endorse the industry.
Brian Tracy, Robert Kiyosaki, Paul Zane Pilzer, Jim Rohn, and even Donald Trump, among others, have begun to talk openly about the merits of the industry and, in fact, encourage people to consider it.
At the same time, MLM network marketing has evolved from some of the largest companies on the planet to a proven preferred product distribution method.
As a distribution channel, network marketing has brought many advantages to enterprises, especially its lower cost.
Commissions are paid only in the sale of products or services, and this structure allows companies to hand over most of their time and training requirements to their delegates, who are invited to train new delegates they recruit.
Especially when it comes to new product launches, online marketing enables companies to avoid expensive traditional advertising campaigns.
Soon, telecom companies, travel companies, satellite providers, financial services companies and many other industries joined the ranks.
Today, thousands of online marketing companies are operating around the world.
Today, online marketing is a $100 billion industry.
So you have it, we have already made a circle.
Let me ask you this question now.
Do you still feel ashamed or embarrassed to admit that you are involved or considering participating in MLM or web marketing?
Or can you come to the conclusion that this is a path of accumulation of wealth, at least worthy of further investigation?