Lights! Camera! Culinary School Will Teach Instagram Skills - next restaurant dish pictures
HYDE PARK, N. Y. —
Take a look at the tray liner of the new pizzeria Martina, Danny Meyer in East Village, which is designed as a branded Instagram bait.
Each restaurant has what the executive chef Nick Anderer calls the "crazy graffiti" of contemporary Roman slang phrases, wine glasses and images of pizza, and the bottom left corner is the name of the restaurant.
If you want to know why the Martina pie you shot on Instagram looks so good, thanks to the lighting system, which allows employees to adjust the bulbs individually, "The hue in the restaurant is warmer than the one in the kitchen," Mr.
Anderer said, "so it won't leave too many shadows on the pizza.
Chef Gerardo Gonzalez has relied on Instagram to maintain his first restaurant, Lalito, which opened in Chinatown 10 months ago.
He said that if he posted a photo of the new dish on Instagram, the lunch specials would be sold out immediately.
Seven years after its establishment, Instagram announced last week that it has 0. 8 billion users per month, cameras.
Prepare the restaurant and become a popular culture. High-
Nowadays, high-quality images are critical to the success of the chef, just like the knife skills.
Those who teach those knife methods know --
That's why the old American culinary academy will launch two new elective courses in May, one for food photography and the other for food styling to help students not only for tablets, also develop complex skills for the application.
These classes will teach students how to use digital cameras and lighting, how to compose and edit lenses, and how to cook for still cameras, kersti Botton said: "The same values as you eat it, arouse the feeling that it will become sweet. ", A food stylist and college alumni are working on a course with the school's staff photographer Phil Mansfield.
They want to replace the excess they see on social media with photos that convey the taste. Ms.
Bowser believes that the impact value of people on most of what they see becomes "Numb ".
"It looks great, most of it is," she said . ".
"I want the food to be complete.
"Students may start with the same ingredients they use in their cooking class, but the rules for the photo class are different: to prevent the skin from looking tired, they may want to cook chicken or fish, vegetables may be deliberately burned to better convey the texture.
The students see every day how important the visual effect becomes.
Jason portanovic is an assistant professor and executive chef at the Institute's presentation of the Bocuse Restaurant, who monitors the diner's reaction to his glass
There is a walled kitchen, and so is the student working there.
Bocuse offers tartare steak on a small plate on herb tea, fresh herbs and dry ice moat, and the Whirlpool cloud around the plate inspires many customers to reach out to get their mobile phone before reaching out for a fork.
The food on the mirror, sir.
"Absolutely" is more likely to stay on the menu, "portanovic said.
However, another reason for the new curriculum is: due to competition for top jobs and stagnation in the restaurant market, it is increasingly difficult to achieve the goal of becoming a restaurant chef and boss.
So schools like the Culinary Academy want to prepare students for a wider career.
In the current job market, expanding skill sets can play a role between employment and job hunting.
"We see a steady increase in interest in occupations such as drinks and wine, food education, nutrition and health, food media," said Dennis Bauer, three dean of the Institute. year-
Old School for Liberal Arts and Food Research.
Students "want to be prepared for a food career that may not be just a food service," she said, but may also involve making photos for a variety of businesses, from restaurants to the media, to cooking books. Mr.
Mansfield emphasizes that the photo and styling class will not be Instagram-for-credit;
Real food photography requires more skill and thoughtful judgment.
The photographer must decide how to place a pot of ratatouille in the photo, what bowls and utensils to use, and which napkins can evoke the feeling of the countryside.
In a recent class
Development meeting of school photography studio
He tried it, checked the computer monitor, adjusted the lighting equipment, and tried it again. he was still not satisfied. Ms.
Bao Ze moved in with tweezers and rearranged some vegetables
She cooked one ingredient at a time, not a stew, to prepare them for intimate contact --up.
Make your food photos on Instagram more inviting and provide tips for lighting, taking and honing your style.
The college is not the only cooking school for visual thinking.
University of Johnson and Wales main campus in ProvidenceI.
About 70 students majoring in Culinary Arts
The food photography club suggested that many people maintain a digital portfolio for four years at school.
"Our students created plates-
Y, just like I took the plate.
"Yes," said Susan Marshall, interim dean of the College of Culinary Arts at the University.
"They are proud of their work and want to share it," they do on multiple Instagram and Facebook accounts at school.
Students can take food-
Through photography courses in three other colleges in the university.
The culinary education institute in lower Manhattan offers food photography and styling elective courses, says Michael Laiskonis, the school's creative director and former Le Bernardin pastry chef.
He estimates that "probably only half" of the students he meets are eager to work in the restaurant kitchen, and he expects more course changes over the next five to ten years to reflect this. But for death
The stubborn school who intends to open a restaurant is essential to master the image --
Even mastering the definition is a moving target. Mr.
Gonzalez admitted he was tired of Instagram's photo footage because he said, "it's just that food gets boring.
"The key to his restaurant's survival, he believes, is the Instagram story that disappears 24 hours later, whether it's photos or videos, and encourages people to take a look more often.
He uses feed like a bulletin board to announce daily specials and events, but he also relies on these stories to provide "visual clues" about Lalito's personality by presenting scenes inside the restaurant ".
"These stories are not 'How is this a plate, 'but 'People here are amazing,'" he said '. ".
"I know photography drives traffic, but I'm interested in getting people to feel part of something.
I want to build regulars.
"Focus on the New York Times food on Facebook, Instagram, Twitter and Pinterest.
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